POPIA Policy

This POPIA Policy outlines how Apex Emporium collects, uses, stores, and protects personal information in accordance with the Protection of Personal Information Act (Act No. 4 of 2013) of South Africa. As a business committed to transparency and responsible data handling, we are dedicated to protecting your privacy.

1. Purpose of Collecting Personal Information

We collect and process personal information to carry out our core business activities, including:

  • Processing and fulfilling customer orders
  • Providing after-sales support and customer service
  • Sending transactional updates, newsletters, and promotional offers (where consent is given)
  • Complying with applicable legal and regulatory obligations
  • Improving our website functionality, marketing strategies, and customer experience
  • Processing quotes for imported or sourced products

2. Types of Information We Collect

Depending on how you interact with our website or team, we may collect:

  • Full name
  • Email address
  • Phone number
  • Delivery and billing addresses
  • Order history and product interests
  • IP address and browser information
  • Payment confirmation details (excluding credit card numbers)

3. Legal Grounds for Processing

We collect and process personal information only where legally permitted. This includes situations where:

  • You have given explicit consent
  • Processing is required to complete a transaction or contract
  • Legal or regulatory obligations must be met
  • We have a legitimate interest that does not override your rights

4. Consent

In cases where consent is required, we will ask for it clearly and provide easy ways for you to withdraw that consent at any time. Withdrawal of consent does not affect processing already carried out lawfully.

5. Disclosure of Personal Information

We may share your information with selected third parties strictly for business purposes. These may include:

  • Courier and logistics providers to deliver your order
  • Payment processors to manage secure transactions
  • Regulatory authorities, when required by law

We do not sell or rent your personal information to third parties for marketing or advertising purposes.

6. Data Security

We use appropriate physical, electronic, and administrative safeguards to secure your data. These include:

  • SSL encryption for all online activity
  • Password-protected systems and limited user access
  • Secure servers and firewalls to prevent unauthorized access

7. Data Retention

We retain your personal information only for as long as it is necessary to fulfill the purpose for which it was collected, unless a longer retention period is required by law. Thereafter, data is securely deleted or anonymized.

8. Your Rights Under POPIA

As a data subject, you have the right to:

  • Request access to your personal information
  • Correct or update inaccurate data
  • Object to the processing of your personal data under certain conditions
  • Request deletion of data where applicable
  • Lodge a complaint with the Information Regulator

We are committed to facilitating the exercise of these rights fairly and promptly.

9. Use of Cookies

Our website uses cookies and similar technologies to track performance and personalize your browsing experience. For more details, please refer to our separate Cookies Policy.

10. Changes to This Policy

We may update this POPIA Policy to reflect changes in our practices or legal requirements. Updated versions will be posted on our website, along with a revised effective date.

11. Contact Information

If you have questions about this policy or how your information is handled, please contact:

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