Privacy Policy

At Apex Emporium, we are committed to protecting your personal information and ensuring transparency in how we handle it. This Privacy Policy explains how we collect, use, store, and safeguard your data in line with the Protection of Personal Information Act (POPIA), Act No. 4 of 2013 and other relevant South African privacy laws. We operate both as an eCommerce store for in-stock items (including furniture and small goods) and a sourcing service for imported and hard-to-find products. By using our website or services, you agree to the terms of this Privacy Policy.

1. Information We Collect

We collect the following types of personal data:

  • Full name
  • Email address
  • Phone number
  • Delivery and billing addresses
  • Purchase and quote request history
  • Product preferences and browsing behavior
  • IP address and technical information (via cookies)
  • Payment-related details (excluding card numbers or CVV codes)

This information is collected when you:

  • Place an order through our online store
  • Submit a quote request for custom sourcing
  • Subscribe to newsletters or promotional emails
  • Contact us for customer support or inquiries

2. How We Use Your Information

Your information is used to:

  • Process and fulfill orders placed through our Add to Cart and online checkout
  • Respond to quote requests for items sourced or imported on your behalf
  • Deliver products and manage shipping logistics
  • Provide customer service and resolve issues
  • Send you order updates, invoices, and shipping confirmations
  • Offer promotions or updates (only with your consent)
  • Improve the performance, design, and usability of our website
  • Comply with legal and regulatory obligations

3. Lawful Basis for Processing

We process your personal data on the basis of:

  • Contractual necessity – to complete transactions and deliver goods
  • Legitimate interest – to enhance your experience and ensure security
  • Legal compliance – to meet legal or regulatory requirements
  • Consent – for optional marketing communications or cookies (where applicable)

4. Data Sharing and Third Parties

We do not sell or lease your personal data. Your information is only shared with:

  • Trusted third-party providers (e.g. couriers, payment gateways, IT support)
  • Government or regulatory authorities where legally required

All partners we work with are required to comply with strict data protection standards.

5. Data Security

We take reasonable and appropriate steps to protect your information, including:

  • SSL encryption on all website transactions
  • Use of secure data storage and servers
  • Role-based access control to limit employee access
  • Routine system monitoring and threat prevention tools

6. Cookies and Tracking

Our website uses cookies and similar technologies to:

  • Enable secure logins and cart functionality
  • Remember user preferences between visits
  • Monitor website usage for analytics and improvements
  • Support the quote request process by preserving input data during form navigation

You can manage or disable cookies in your browser settings. For more details, see our full Cookies Policy.

7. Your Rights

In accordance with POPIA, you have the right to:

  • Access personal information we hold about you
  • Request corrections or updates
  • Object to certain types of data processing
  • Withdraw consent for optional communications
  • Lodge a complaint with the Information Regulator if your data rights are infringed

To exercise any of these rights, contact us via email at info@apexemporium.co.za.

8. Retention of Information

We only retain personal information for as long as necessary to:

  • Fulfill the purpose it was collected for (e.g. delivery or quote processing)
  • Comply with legal, tax, or accounting requirements
  • Maintain business records, warranty claims, or returns support

Data is securely destroyed or anonymized once no longer needed.

9. Updates to This Policy

This Privacy Policy may be updated periodically. Changes will be published on our website with a revised date. We encourage you to review the policy from time to time to stay informed of how your information is protected.

10. Contact information

If you have questions about this policy or how we handle your information, you can reach us at:

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